I speak to many advertisers and many potential advertisers in and around Cardiff who tell me that they’ve got a website supporting their products and services. That’s great news. I also speak to businesses owners who pay internet companies to take care of their websites for them. They entrust these expensive internet companies (sometimes in […]

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Running any kind of business is hard. When I was younger, I always wanted to run my own business but never thought that I had what it takes to do it. As a naturally shy person, I had visions of sitting at home and working from my own computer all day, and not having to […]

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Getting Facebook likes is one of life’s mysteries. Why do some people have large followings, yet others don’t? But think of it this way – why should someone like your Facebook page? What’s in it for them? One tried-and-trusted technique that I’ve always used is simple but effective. I’ll give you one example and it […]

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A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. The most important word here is ‘newsworthy’. When done properly, a press release can get your free editorial, which is effectively free […]

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This time 10 years ago, if you mentioned the phrase ‘social media’ at a business meeting, people would have looked at you as if you had two heads. It’s a term that some businesses have embraced, but that sends the fear of God into others. While social media was initially poo-pooed as just a means […]

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